Last Updated on July 10, 2023
There are now more than 2.35 billion monthly active users on Instagram. If you want to market properties and gain more ground in your real estate business, you should put some effort into connecting with the platform’s many users.
Building your audience on Instagram doesn’t have to be difficult, but it does require dedication and a willingness to make the platform work for you. Like with other social media platforms, there are some best practices that you should follow to get the most out of it and reach the audience you’re targeting.
Here are 5 essential Instagram tips that you should use as a real estate agent.
1. Use a Business Account
The first step to making great use of Instagram as a realtor is to switch to a professional business account. To do this, you’ll need to go into ‘Settings’ and then click on ‘Account’. Then you’ll need to click on ‘Switch to a Professional Account’.
Once you’ve converted your personal profile to a professional account, you’ll get access to Instagram analytics tools and will be able to run ads directly on Instagram.
2. Add Hashtags to Posts
Whenever you post a photo or a video on Instagram, you need to remember to add relevant hashtags. Using hashtags will help you expand your reach on Instagram and will show the platform what kind of content you’re sharing.
Many Instagram users also follow certain hashtags just like they follow Instagram accounts. Adding hashtags will allow people besides your followers to see your content and will make it more likely that you’ll build traction for your brand on the app.
3. Run Instagram Ads
If you want to make the most of Instagram, don’t rely on organic reach alone. Using paid ads can be a great way to build your audience on the platform and get results for your real estate business. Instagram ads allow you to target your ideal audience in a cost-effective way and can be helpful to use as part of your overall marketing strategy.
Once you see that a post or reel has done well organically, consider promoting it to generate extra interest in it.
4. Experiment With Content Types
While Instagram was once known as the ideal platform for posting photos, it’s a lot more than that these days. Be sure that you’re making use of newer features on the platform as well.
Experiment with more than just basic Instagram posts and photos to discover what works best for your real estate business. Coming up with Instagram reel ideas and posting videos can be useful for expanding your reach beyond just your followers. In addition to this, also make sure that you’re posting Instagram stories to ensure that you’ll stay on the radar of your followers.
5. Harness the Power of Social Proof
When you’re trying to build your real estate business using Instagram, you should make sure that you recognize the power of social proof. Showing that you’re already working with clients and that they’re happy with the services that you provide can make other home buyers and sellers more interested in working with you as well.
Working to get online reviews and testimonials online should be a part of your digital marketing strategy. However, you should also consider posting photos of happy clients once they’ve found their dream homes. You can also add Instagram posts or reels that show client testimonials as well.
Using social proof can help a lot with showing the value of your services and can help you generate more real estate leads using Instagram.
6. Make It Consistent
As with all things related to social media and marketing, remember that consistency is key. Be sure that you’re posting on Instagram on a regular basis to build buzz and capitalize on previous successes.
When you post consistently, your followers will get a better idea of when to look for new posts and will be more likely to check back for more. Posting consistently can also help encourage the algorithm to show your posts and reels to more people as well.
Building Your Real Estate Business With These Instagram Tips
While building a strong Instagram following won’t happen overnight, it can be done with time and effort. Be sure to use these Instagram tips to reach your target audience on the platform and to start generating more interest in your real estate business.
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