Last Updated on July 1, 2023
Every month, 2.35 million people interact with Instagram reels. If your real estate business isn’t making use of this TikTok-influenced Instagram feature, you could be missing out on a lot of engagement and growth.
Instagram reels can serve to spread awareness about your real estate business and can do a great job of helping your Instagram account reach a wider audience. While standard posts are often shared primarily with followers, reels are often shown to people who aren’t currently following you on the platform. Instagram Reels can be very effective if you use it right.
Unfortunately, many real estate agents get stuck deciding what to post on Instagram Reels. The truth is that the options are endless and any kind of engaging content related to your real estate business can work well.
If you need a little bit of inspiration for your next Instagram reel, read on. Here are 7 Instagram Reels ideas that you should consider using when building your real estate business.
1. Property Tours
When posting on Instagram reels as a realtor, you might want to try uploading property tour videos.
Creating a short video that showcases a property and gives a walk-through of the home can be a great idea. Instagram video tours are fairly easy to make for a listing but can do a great job of grabbing attention and fostering engagement on the platform.
When you create a simple walkthrough video of a room and get professional videos made, you’ll immediately catch the attention of viewers.
2. Behind the Scenes
A short “Behind the Scenes” video can also work well as an Instagram reel. In one of these videos, you can give viewers a special look behind the curtain and show them what you do as part of your real estate business.
This could mean showing a before and after video of a home and showcasing both a staged and unstaged look. It could also simply include showing viewers some of the things you do during a day of work as a real estate agent.
Giving viewers a peek into the process of selling a property can be a great way to both personalize your brand and build more interest in what you’re doing.
3. Tips and Tricks
Giving real estate tips to home buyers and sellers through an Instagram reel is always a good choice. Consider using reels to educate your audience and provide value in the form of practical information.
In a reel, you could include tips about how to stage a home, how to choose a listing price, how to work with an agent, and more. Tips and tricks can be useful to a wide variety of people and many viewers will appreciate learning from your insights.
4. Trending Videos
Another thing that you can do to share content on Instagram as a real estate agent is to participate in a trend. New Instagram trends come along every now and then, so you should consider finding a way to jump on a trend while also tying it into your real estate business.
Participating in an Instagram challenge, making a real estate video that features a trending song, or using trending hashtags could be well worth your while. Doing so could get your video a lot more traction than it would get otherwise.
5. Slideshows
If you have some high-quality real estate photos, you might want to consider creating a reel that’s based on them rather than on video footage.
A slideshow that showcases a property that’s for sale or shows before and after photos of a home staging could work well in this format. Especially when set to music and kept short and snappy, a photo slideshow reel can be well worth posting. It will also be fairly simple and easy to create.
6. Neighborhood and Area Guides
In addition to sharing information about your real estate business and your listings, it could be a good idea to go broader as well.
Consider sharing inside information or tips about a specific neighborhood or area that you operate in. This can help you connect with a broader audience that’s interested in the location where you’re providing services to buyers and sellers.
By attracting the attention of viewers through general city and neighborhood information, you’ll be at the top of their minds once they’re interested in buying or selling a home.
7. Personality and Personal Interests
Social media is important for promoting real estate, but it doesn’t have to be all business all of the time. It’s a good idea to show that you’re a real person as well.
You can do this by creating reels that tell viewers more about your personality or personal interests in some way. If you’re an artist of some kind, you love hiking or sports, or you have other unique interests, consider creating a reel where you mention them.
Seeing the real person you are as an agent can help you connect with potential clients and will make it more likely that someone will think about hiring you when buying or selling a home.
Using These Instagram Reels Ideas for Real Estate Agents
If you want to get more engagement on Instagram, you should consider using some of these Instagram Reels ideas for real estate agents. Creating reels that include tips and tricks, a home tour, or your personality and interests can be helpful for gaining a following on the platform and building your business.
Need help creating Instagram reels and short-form video content as a realtor? Learn more about GA HomeView’s real estate video services to find out more about how we can help meet your needs.