Last Updated on April 14, 2023
According to statistics from the multiple listing service (MLS), properties with aerial photography are 68% more likely to sell. If you don’t currently add drone images or videos to your listings, you should start now.
Although drone technology has become popular among real estate professionals in recent years, many agents still don’t understand the hype. More than just a passing fad, both aerial photography and videography are well worth the effort.
While professional photos and real estate videos can do a lot to help a listing stand out online, drone images can add even more to a listing. Drone photography can help to showcase a property from exciting new angles, giving buyers a clear understanding of the home’s exterior as well as the neighborhood and its surroundings.
If you’re on the fence about whether you should use aerial photography in real estate, keep reading. Here are the top benefits of drone photography for real estate.
Drone Photography Vs Video
Remember that when ordering drone photography, there are two service options that are typically available. This includes both drone photography and drone video. You’ll want to clarify your goals with a drone service when hiring them to ensure that you’re getting the right service for your needs.
Both real estate drone photography and videography can be extremely helpful for showcasing a property in a real estate listing. We usually recommend getting both when using a drone photographer. This will give you the most flexibility and will allow you to benefit from both types of content when creating real estate listings and sharing information on your properties using social media.
Benefits of Drone Photography for Real Estate
So what are the benefits of drone photography for real estate? There are more advantages than you might expect. Here are the top reasons why you should order drone photos and videos for your listing.
Helps Your Listings Stand Out
Getting drone photography and videography for your listing will help it stand out. A drone video can get the attention of buyers more easily than other types of media and will help your listing look better when compared to competing listings.
Real estate listings benefit from having interesting and engaging media. Drone photos and videos, in particular, can help make a home look appealing and interesting and can convince a buyer to pay attention.
More eyes on your listing will lead to more buyers getting in touch and scheduling a showing.
Provides Cinematic Style
A drone helps to add a touch of excitement to your listing and gives real estate photos and videos a cinematic look. Drones provide breathtaking images and videos that give a buyer a bird’s eye view of a property and make it look enticing and exciting.
If you want to take a buyer’s breath away as soon as they spot your listing or view a marketing video, then a drone can help.
Gives Buyers a Clear View of the Neighborhood
Aerial photography for real estate will also show a property’s roof and surroundings.
Giving a buyer a clear view of a home’s rooftop and its position in its neighborhood is hard to do with standard photography. A drone can make this type of imagery a piece of cake and this can help when showcasing your property.
With aerial photography, buyers will be able to see exactly what the neighborhood looks like and where the home is located within it.
Showcases External Home Features
Some home features such as new rooftops, solar panels, and swimming pools can be tough to capture through standard photos and videos. Aerial real estate photography, however, can allow you to showcase the entirety of a home feature that’s viewed best from above.
A drone camera can allow you to capture a more complete view of your home. This way, your real estate listing can fully show a buyer what your property has to offer.
Helps Buyers Grasp Size and Dimensions
The size and scope of a property can sometimes be hard to grasp in standard photos and videos alone. Although floor plans can do a great job of showing measurements and dimensions inside a home, a drone photo or video can do a great job of showing the size and scope of the exterior.
A drone can help show how large a backyard is in relation to the house, for example, or how close various features are to one another. It can show how close or far away a home is from the road, neighbors, or other surroundings in the neighborhood.
How to Use Drone Photography
So how can you use drone photos and footage effectively when advertising your property? Here are a few of the ways.
Add to Property Listings
Adding drone footage to online listings can be a great way to make your real estate listing stand out. Aerial photography makes your listing more interesting and can make it more memorable to potential buyers who see it.
Be sure that you add drone photos and videos to your listing along with any other images or videos you have of your home.
Use in Print Marketing
Not just for online use, drone photography can be great to add to print marketing materials as well.
Adding photos to a real estate brochure or flyer can help create a distinctive, memorable, and attractive look that will seem more professional. Aerial shots have a luxurious and attractive appearance and can make your print marketing materials even more effective.
Share on Social Media
Using drone footage in social media posts can be a great way to get more attention for your property online. Whether you choose to share aerial photos or you share videos, it can help generate buzz, get more shares, and build your social media presence.
Drone videos can be especially useful on video platforms such as YouTube and when used as short-form content on platforms such as Instagram Reels and TikTok.
Understanding the Advantages of Aerial Photography for Real Estate
So, why hire a professional drone photography company? With the help of drone photography, your listing with stand out from the pack and will better showcase your property to home buyers. There are a lot of benefits of drone photography for real estate. It can be a great tool for capturing the attention of buyers, highlighting exterior features, and staying competitive.
Need drone photography services in Atlanta, Woodstock, and Marietta, GA? Learn more about GA HomeView now and contact us today to schedule your real estate photo shoot.