Last Updated on June 19, 2023
Did you know that 57% of realtors use social media daily? Many real estate agents are doing a great job of marketing their listings with the help of social media, so if you’re not active on it, you might fall behind.
Many agents are intimidated by using social media and feel like they don’t have the time for it, but it can be well worth the effort. Social media is very important for real estate. It’s a free marketing channel where much of your target audience hangs out every day, so you should learn how to use it well.
So what should real estate agents post on social media to drive engagement and build credibility? Here are some ideas for what you can post on social media channels.
1. New Home Listings
One of the main things that you should share on your social media accounts is information about your listings.
Be sure to share direct links to your listings and to post whenever you list a new home on the market. This can help build excitement and get more interest in the properties you have listed.
2. Sold Properties and Testimonials
If you recently sold a home, why not post about it on social media? Consider posting a photo of new owners in front of their new dream homes to prove your skill as a realtor and boost your credibility.
Alternatively, consider posting some testimonials or glowing online reviews you’ve received and sharing them with your followers.
3. Advertisements for Open Houses
If you have open houses for any properties that you’ve listed, then make sure to advertise them.
Use social media to get the word out about your open house. Consider creating a Facebook event or adding several posts to your social media profiles leading up to the event to ensure that your followers don’t forget about it.
4. Personal Anecdotes
On social media, it’s ideal to get a little bit personal with a social media post for realtors. Be authentic with your followers and show them that you’re a real person with other interests, in addition to being a real estate agent.
You may want to post a fun photo from a recent vacation, talk about your family, or mention some other interests or hobbies that you have.
5. Photos and Videos
One of the best ways to engage your audience on social media is to post visual content.
Videos are the most engaging form of content online these days and can do a lot to generate attention for your brand and your listings. Other types of media can be useful as well. Consider posting high-quality photos and real estate videos or linking to 3D tours of your property to get more engagement on social media.
6. Real Estate Tips
Home buyers and sellers can always benefit from tips and advice on how to buy and sell homes and navigate the confusing real estate market.
Consider using social media to share some of your expertise and to give some quick tips to your followers. Working to provide value to your audience first can be a great approach to take as an alternative to only promoting your listings.
7. Local Information
If you’re a real estate agent, getting more involved with your local community is always a good thing. Be sure to use social media to engage with your community more deeply.
Posting about local events that you’re involved in or about other local topics can be a great way to connect more deeply with your followers. Doing so can help you position yourself as a member and leader of your local community.
Posting on Social Media as a Real Estate Agent
So what should real estate agents post on social media? If you’re trying to get more leads as a real estate agent, there’s plenty that you can post. Sharing listing information, testimonials, tips, or local information can all be great choices for connecting with your audience and building your reputation as a realtor.
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