Last Updated on June 25, 2023
Instagram Reel engagement rates are 35% higher than those of other types of content. If you want your real estate business to grow, it would be wise to start creating and sharing Instagram Reels.
For many realtors, Instagram Reels are a mystery and it can be tough to know how to get started with them. Fortunately, a few simple tips and tricks can set you in the right direction and help you make content that will connect with your target audience.
Here are 5 essential tips you need to remember when using Instagram Reels as a real estate agent.
1. Focus on Quality
One of the main things to remember when getting started with reels is that quality matters. While pushing out reels often can be a great idea, you should be sure that anything you share is captivating from the very first glance.
Instagram users scroll through different reels on Instagram quickly, and if your reel isn’t engaging enough, they’ll swipe through to the next reel instead of watching yours for a second longer. Be sure to come up with a great idea for your reel. Making sure your reels have impressive sound and visuals will also help ensure that users stop to check out your reel and that they like it, save it, and share it.
2. Add Hashtags
Another essential thing to remember when creating real estate reels for Instagram is that you should always add hashtags. Hashtags can help your reel get discovered and give Instagram an idea of who should see your reel.
Add relevant hashtags that relate to real estate, property, and your location if you want it to be shown to the right audience.
3. Promote Your Reel
Although it’s possible to get a lot of traction with an Instagram reel when posting organically, it’s best to promote a reel when possible. Promoting a reel will help your reel reach more people and can also allow you to choose more targeting features that can get your reel shown to the right audience.
It’s a good idea to test out a reel organically first. Then, if you find something that gets great responses and engagement, give it an extra boost with the help of ads. This will help you spend your budget wisely rather than promoting every reel that you create.
4. Keep Your Reel Short
Remember that attention spans are short on social media platforms such as Instagram. You’ll want to ensure that you’re creating short reels for the most part when promoting on Instagram. The best-performing reels tend to be only between 10-15 seconds in length.
While there’s some wiggle room, using short reels tends to be a better choice. This allows your reels to be engaging and ensures that your entire message gets across to the viewer.
5. Experiment Often
The ideas are endless when it comes to Instagram reels, so be sure that you’re experimenting as much as you can.
You should try new ideas and get creative to find out what works and what doesn’t. Oftentimes, reels perform better than anticipated, and ones that you thought would do well end up falling flat.
Posting Instagram reels often, trying different styles and types of content, and making note of what does well will help you get the most out of the platform.
Making the Most of Instagram Reels
If you want to reach a larger audience and grow your real estate business, be sure to use these Instagram reels tips for realtors. Focusing on quality, keeping your reels short, and using hashtags will help you make the most of this type of short-form video content.
Need help creating real estate videos? Learn more about our real estate video services in the Atlanta area.