Last Updated on July 14, 2023
With more than 3 million active real estate licensees in the United States, it can be tough for new agents to get their first listing. When competing with agents who have years of experience and strong connections, it can seem like a daunting task.
While it can take time to get your first listing as a real estate agent, however, it’s not impossible. Convincing a seller that you’re the right agent for the job won’t be easy, but you can improve your chances with the right attitude and the right strategies.
In this guide, we’ll tell you how to get your first listing in real estate as an Atlanta real estate agent.
Should You Prioritize Seller Leads in Real Estate?
There are many reasons why it’s recommended that real estate agents prioritize getting seller leads over buyer leads.
Because it’s currently a seller’s market in many places right now, focusing on sellers is well worth it. Working with buyers can be more time-consuming than working with a seller and you won’t have as much control over your schedule.
You may also miss out on commissions with buyers since there usually won’t be a listing agreement. When working with a seller, you’re guaranteed to get a commission when the property is sold.
If you understand how to get seller leads, then working with sellers can be a much more enjoyable experience.
How to Get Your First Listing in Real Estate
So what can you do to get your first listing in real estate? Here are the steps that you should take.
1. Tap Your Personal Network
If you want to get your first listing in real estate, start with the people you know. Be open about your profession and ensure that your family and friends know that you’re looking for clients.
Don’t be afraid to reach out to people you know over the phone, on social media, or in person. There’s a chance that someone you know or their friends could use your services.
Even if they don’t need your services immediately, the people you know may want to use your services later on down the line.
2. Reach Out Cold
You may need to look beyond family and friends to get your first listing. While it can be tough, cold outreach methods can work and will help you generate leads in a cost-effective way.
Consider calling homeowners of expired listings or FSBOs, doing some “door knocking”, or finding other ways to introduce yourself to potential sellers for the first time. Helping homeowners understand what real estate agents do for sellers can help you find your first listing.
Just remember that it’s a numbers game and you’ll likely need to speak to quite a few people before getting a solid lead.
3. Build Your Social Media Presence
Social media is an invaluable tool for real estate agents, so you should make sure you use it when trying to get your first listing.
Posting content on Facebook, Instagram, LinkedIn, and other social platforms can help you attract the type of people that would be interested in using your services. It can also be useful to post in real estate Facebook groups as well.
When using social media, however, be sure that you’re authentic and post consistently. Remember that you’ll be making a first impression on these channels, so ensure that you consider the presentation of your social media profiles carefully.
4. Use Paid Advertising
If you want to take things a bit further, consider running some social media ads or search ads to find leads. Using Facebook Ads or Google Ads can help you reach potential clients fast and in a cost-effective way.
However, be sure that any landing page or website you send clients to has been tweaked to perfection. A great landing page or professional website will help show potential clients that you’re the real deal and would be a great choice as a listing agent in Atlanta.
Getting Your First Listing as an Atlanta Real Estate Agent
It can be tough learning how to get your first listing in real estate, so don’t be discouraged if it takes some time. By continuing to tap your personal network and attempt cold outreach methods, you’ll find be able to find a seller to work with in the Atlanta area.
Once you’re ready to sell a home, remember that you need to perfect the listing. Learn more about our real estate photography services now so that your first listing in North Georgia will stand out.