Last Updated on May 15, 2023
In 2020, 97% of all homebuyers used the Internet in their home search. If you want to market your property effectively, you need to be sure that your home includes engaging media that helps it stand out from the pack.
Using real estate photography services is a much better choice than taking photos yourself and can help your home seem much more appealing to homebuyers. However, there are many types of real estate photography and videography services that you can use to attract buyers and sell your property.
In this guide, we’ll list the main types of real estate photography services that you can use when listing your home.
Real Estate Photography Services
So what are the main types of real estate photography? Here are the main types of services that you can request.
Interior and Exterior Photography
Professional photography is essential for any property. With professional photos, your listing will look its best and a buyer can easily see different rooms and features in a home.
A photography company may have several different service options available and may use a variety of different photography techniques. At GA HomeView, for example, we offer our basic Fusion Photography services as well as a Lux-Photography service.
Video
Real estate video services can take a home listing to the next level and can help realtors show off a home in an exciting and engaging way.
Since video is the preferred type of media content online these days, they can do a great job of highlighting the features of a home or commercial property. Videos are also more likely to be shared than other types of content, so they can be a great tool for spreading the word about an available home.
Drone Photos and Videos
The use of aerial photography is a growing trend in real estate listings these days and for good reason. Drones do a great job of showing the exterior of a home in an exciting way while also helping buyers get a better idea of a home’s neighborhood and surroundings.
Real estate photography companies can typically provide drone photos, videos, or both to homeowners and real estate agents.
3D Tours
Using a camera system such as iGUIDE or Matterport, real estate photography companies can also create stunning 3D tours for homes and properties.
A buyer will be able to view a property from all angles and can also use an included floor plan with measurements to get a complete idea of how they’ll utilize the space. There are many benefits to 3D tours and they tend to do a great job of helping a buyer imagine themselves living in a home.
Virtual Staging
For homes that are currently empty, virtual staging can be a great solution.
With virtual staging, real estate photo editors will digitally add furniture and decor to an empty space. With the addition of home furnishings, a property will be much more attractive to homebuyers.
Virtual staging can allow buyers to picture themselves living in the home more easily and get a better idea of how each room will look. This can be much harder for buyers to picture if the photographs show the home as empty instead.
Real Estate Photography Add-Ons
In addition to the core services you’ll find available from a real estate photographer, there are many add-on services as well. These services can make your photos even better or can make marketing your property a much easier task.
Here are some of the add-on services you can order from real estate photography companies.
Floor Plans
Often included as part of a virtual 3D tour, floor plans are a very helpful tool when marketing a home.
Floor plans with measurements can help buyers get an idea of the layout and the amount of space they’ll have available. This can help them build an emotional connection to the home.
Real and Digital Twilights
A twilight photo is a real estate photo that has been taken of the exterior of a home or building at dusk.
These photos have some big benefits. They can help show a home in a new way and can look very appealing to home buyers. They do a great job of grabbing the attention of homebuyers and can also be useful for showing certain home features such as fire pits, outdoor lighting, and swimming pools.
Twilight photos can be taken by a photographer at dusk. However, photos taken at other parts of the day can also be digitally altered to become twilight photos as well.
Blue Sky Guarantee
A “blue sky guarantee” is a promise that you’ll get a certain number of exterior photos with a blue sky, regardless of whether the weather was ideal at the time of the photoshoot or not.
Overcast weather can make a home look less appealing to buyers. Photographers will digitally alter photos to ensure that the sky looks amazing in home photos.
Branded and Unbranded Property Websites
Some real estate photography companies, such as GA HomeView, will offer branded and unbranded property websites and listing pages as well. These landing pages can do a great job of showcasing any photos or videos that were taken and can also be used to host a 3D virtual tour as well.
By hosting information on a property, a real estate agent will have a centralized place to send buyers to view details about a property and any associated media.
Virtual Marketing Kits
Some real estate photographers, such as GA HomeView, will offer virtual marketing kits and templates which can help realtors showcase a property effectively.
This may include templates and generation tools that can be used to create flyers, printable materials, social media content, and other promotional materials. These materials can be used to showcase the photos that were taken and provide information on a listing.
Making the Decision to Hire a Real Estate Photographer
If you want to use real estate photography services, be sure to understand what’s available. Real estate photos, videos, 3D tours, drone footage, and add-ons can be very valuable when marketing a property and trying to find the perfect buyer.
Want to learn more about the types of real estate photography services and pricing at GA HomeView? Find out more about real estate photography pricing in Atlanta on our pricing page.