Last Updated on July 10, 2023
In 2020 alone, 5.64 million existing homes and 822,000 newly constructed homes were sold. Despite there being many seller’s markets around the country these days, it can still be tough to stand out from the competition when selling a house.
If you’re listing a home for sale in Atlanta, you should aim to make your listing as attention-grabbing and enticing as possible. The right listing can be the difference between your home sitting on the market for months and finding a buyer quickly.
Here are 7 tips that you need to remember to create the perfect real estate listing.
1. Include Everything a Buyer Wants to Know
To create the perfect real estate listing, make sure that you’ve written the listing description well. Be sure to include all of the most valuable information that a potential buyer would be interested in knowing and describe the home as accurately as possible.
Describe the most desirable amenities and features that a property has, but bring up its shortcomings in a tactful way as well. You may want to suggest some potential fixes in the listing description when mentioning any shortcomings or paint the negative aspects in a more positive light.
2. Use Descriptive and Engaging Language
Remember to use descriptive words in the real estate listing as well. Get specific and use visual language when describing various aspects of the property.
You should include positive words such as “luxurious” or “stunning” when possible. On the other hand, avoid using negative words such as “TLC” or “fixer-upper” as this can automatically make someone start thinking about the listing in a negative light based on other properties and listings that they’ve seen.
3. Be Concise in Your Description
Another thing to remember when creating a real estate listing description is that you should cut out the “fluff” as much as you can. A buyer shouldn’t have to dig too deep to find the information they’re looking for regarding a property.
Make sure that you cut out any excessive wordiness and stick to the facts while writing in a descriptive and engaging way. Don’t add too many extra words or “marketing talk” into your listing description if it doesn’t provide real information to buyers. If you do, then you may find that few buyers stick around to fully consider the real estate listing that you’ve created.
4. Use Attention-Grabbing Titles and Headlines
In addition to perfecting the listing description, be sure that any headlines or titles that you add to a listing are captivating and attention-grabbing.
On classified sites such as Craigslist, you should create listing titles that inspire action and spark interest. Don’t just dryly list out the details of your property in a title or headline. Create headlines that evoke emotion and inspire curiosity.
If buyers don’t click on your real estate listing often, then it will take a lot more time to sell your home.
5. Don’t Forget the Neighborhood
In addition to writing about all of the interesting features of a property and the specific amenities that it has, be sure to include information about the neighborhood and local area as well. If your home is in close proximity to great schools, grocery stores, parks, or other exciting local spots, then be sure to let potential buyers know about it.
Many people think about more than just the home itself when buying a property, so be sure to write about all of the perks of living in the particular home that you’re selling.
6. Make Special Offers to Buyers
Just like when selling retail products, home buyers love a good offer or extra as well. Offering special things to sweeten the deal and placing it in the listing description can be a good idea.
You might want to make it known that seller financing is available, you’re willing to pay the buyer’s closing costs, or offer other promotions and incentives that make buying the house a bit more attractive to a buyer.
Making special offers that seem like they’re available for a limited time or that can reduce the headaches of a buyer can be a big help when trying to sell a home.
7. Include a CTA in Your Description
If you want your listing to be especially effective, you should consider adding a call to action (CTA).
If you want a buyer to get in touch with you, make sure that you tell them directly that’s what you want them to do. Consider adding a sense of urgency to your CTA. You might want to mention that the house may sell quickly, for example, or make them feel like the house won’t be available for long.
While you may not want to overdo it, encouraging the reader to take a certain action can be more helpful than you might expect.
8. Add Professional Visuals to Your Listing
Make sure that you don’t skimp on the visual component of your listing. Photos, videos, and 3D tours can do a lot to make your home seem more enticing.
Make sure that you hire professionals to shoot the photos instead of using amateur photographers or taking the photos yourself. Quality makes a big difference in a real estate listing, so be sure that the photos you use look amazing and clearly show all of the best features and amenities of the house that you’re selling.
Creating a Real Estate Listing That Gets Results
If you want to make the perfect real estate listing, be sure that you take time when writing the listing description. Use descriptive language that excites buyers and make sure that all of the features of the home and neighborhood are listed clearly. Also, be sure to add high-quality visuals to your listing as well if you want it to be sure to attract the right type of attention.
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