Last Updated on June 25, 2023
When it comes to selling real estate some agents and homeowners feel comfortable with the idea that any photos, even those generated by a cell phone, or friend with a camera, will provide the visual content needed to elicit a sale. Occasionally they may hire a professional photographer, with or without real estate photography experience, often seeking the least expensive option available.
Don’t make the mistake of hiring the cheapest real estate photographer. Here are 5 reasons why hiring a professionally TRAINED real estate photographer to photograph your listing unequivocally makes good sense.
1. Emotional Connections
No matter how much we want to deny it, humans are emotional beings at the end of the day. Even more importantly, we make emotional purchases.
There is a reason we talk about falling in love with a home. Great photographs don’t just show the nuts and bolts of what a house looks like, they elicit emotions, encouraging prospective buyers to imagine themselves living in that home.
Real estate agents already place value on and utilize the emotional connection. Ever enter an open house and spot a tray of freshly baked cookies? The aroma of the freshly baked cookies brings forth an emotional response. The same is true of professional photography.
Whether you’re selling a property or marketing a short-term rental such as an Airbnb or VRBO, the right photos can form an emotional connection right away.
2. Perspective Matters
Not only does perspective matter, but it also transforms. This is where the highly specialized skill set of a professionally trained real estate photographer makes a huge impact on how your listing is viewed and perceived by potential buyers.
Odd angles, skewed compositions, etc. can lead to inaccurate, unfair, and just plain misleading images. There is nothing worse for the agent, and the homeowner, than a lovely home diminished by unflattering photos. Nobody wins here. Proper perspective increases views and leads to a home selling faster.
3. Lighting
A thorough and technical understanding of how to use, manipulate, and accentuate light, is one of the major differences between a professional and an amateur photographer.
Hiring the cheapest real estate photographer available or prioritizing low-cost property photography is often a recipe for disappointment when it comes to lighting. One of the many great reasons to hire a professional is that they understand lighting well.
Great photography is created by the interplay of shadow with light. This interplay creates mood, tone, and depth, and if done well, provides true images reflecting proper colors which enhance your listing. This in turn entices buyers to reach out, connecting with agents, thus setting appointments to tour homes.
Again, the object of online listings is to compel buyers to connect with listing agents ultimately leading to purchasing. One of the best ways to accomplish this task is with compelling photos. Proper professional lighting is one of the primary elements that make professional real estate photos compelling.
4. Visual Interest
When all is said and done, most buyers will look at hundreds of listings online. Some of them will be homes they are legitimately interested in that are within their budget or price point, the geographical area they want to live in, or the features they’re looking for. Many will not be, since we all love to dream.
Looking at all these listings, however, can result in something called decision fatigue. Eventually, there are just so many choices and options that everything just starts looking the same.
The truth is many homes within a specific price point or geographical region will look largely the same. This is because we all want what everyone else wants. Professional photographs, however, can cut through all the clutter. Professional real estate photography showcases your home at its best!
5. Professional Photographers; An Agent’s Best Friend
Agents generally have their hands full working with buyers, scheduling showings, helping sellers be patient, cultivating new clients, and negotiating with other agents. Professional photographers bring their professional knowledge and equipment allowing agents more time to focus on other tasks.
The dedicated and experienced real estate photographers of GA HomeView provide more than just your edited images. We help agents market their listings with our free tools such as single property websites, drag & drop flyer builder, analytics tracking, and more at no added cost.
No matter the size or price point of your listing, GA HomeView’s professional real estate photography services are meant to make your life easier and help you acquire top dollar for your listings. We’re among the most affordable real estate photographers in Atlanta, GA at the professional level and offer quality service and results.
Making the Choice to Hire Professional Real Estate Photographers in Atlanta
These days, everyone has access to some type of photography device whether it’s a smartphone or a proper digital camera. However, the cheapest real estate photographer or amateur photographer usually isn’t worth the money.
The images created by a professional properly display and enhance your listings, leading to offers arriving in a more timely manner. Quicker offers and shorter listing times lead to more homes SOLD!
There’s no doubt about the value of professional real estate photography in the Atlanta market. Unequivocally, it makes good sense!
Are you looking for real estate photography services in the Atlanta area? Check out our pricing page now to learn more about how GA HomeView can help you meet your selling goals.